As a small business, you may be working with a limited budget. But, what if you could save money just by continuously investing in your top salesperson?
And no, I’m not talking about Steve.
I’m talking about your website. Your website works around the clock to attract, convert, and close your potential customers.
In today’s Thought Hive, here are two simple advertising ideas to help you redesign your website in order to increase your brand awareness 24/7.
Great web design without functionality is like a sports car with no engine.—Paul Cookson
Optimize your website
Your keywords are the reason your website visitors stumble upon your website in the first place. For example, as a inbound marketing agency in San Leandro, it would make sense that we would make this phrase one of our keywords. With these long tailed keywords, i.e. inbound marketing agency san leandro and inbound marketing agency bay area, our website shows up in search as an advertisement for our services especially to those who are Bay Area or San Leandro locals.
Because we clearly mapped out what we provide to our audience with these two keywords. Think of the possibilities when you have a full list of keywords that meet the needs and wants of your buyer personas. And your list also reflects the types of products and services your business offers to your ideal customers.
However even with your current keyword list, something seems to not be working. If you’re experiencing low website visits and/or high bounce rates, it may be time to check your website design.
Google only loves you when everyone else loves you first.—Wendy Piersall
Questions to consider when optimizing your website:
- When was the last time you updated your keyword list?
- Does your website copy include your current keywords?
- Are your current keywords targeting your ideal audience?
- What are the current wants and needs of your buyer personas?
- What do you offer for your audience? What types of products and services?
- What are three topics you can focus on that reflect your products and services, that you have the most knowledge on, and meet the needs of your buyer personas?
- With these three topics, can you find at least five long tailed keywords for each topic?
- How will you incorporate these keywords into your website design?
Places to focus on when redesigning your website with website optimization:
- Your website copy: When a user first visits your website, they should know exactly what to expect. Especially on your homepage, about page, and products and services page, you should make sure that the keywords you’ve selected are highlighted on these pages.
- Your navigation: Your website visitors will enter your website from all different angles. Some will come from your social media to read your blog posts. Some will come to one of your landing pages in order to sign up for your content offer. Some will come to the home page, others the about or services page. No matter how your visitors come to your site, you need to control the navigation process. Show them what they can expect from your site just from your navigation. Even within your blog posts as well as the other content you provide, create an experience in your navigation by focusing on three topics and correlative keywords for them. Align your navigation with a specific buyer’s journey for each topic. That way, you’re upfront about what you can offer for your audience right off the bat.
- Your content: Any content you create should be optimized. Stick to three topics that your business knows like the back of your hand, aligns with your products or services, and meet the needs of your ideal audience.
For more information on how search engine optimization works, check out the following animated infographic below:
Start link building using your content and social media
There’s different types of link building out there. But for this post, let’s focus on two of them.
Internal link building is linking one of your web pages to another one of your web pages. Inbound link building is someone linking one your web pages to their website. However in order for either two happen, you need to have content.
A comprehensive way to understand the logic in link building is to think about building links on your website. The more links your site has, the higher your chances are that someone will host a link to their website.—Direct Images Interactive
Blog posts, infographics, videos, and podcasts are just a couple of different ways you can start creating content on your website. No one is going to come to your site if you don’t have content. And no one is going to know how your product or service is going to add value to their lives unless you provide them with other types of content first.
Advertise by adding value in your audience’s lives through your content. Create content around your three top topics along with their correlated keywords. Share your content on social media. And start internal link building by listing similar content anytime you create something that adds to that topic’s conversation. You’ll know if you’re doing something right when one of the resources you provide is linked to someone else’s website.
If you are not currently using either two of these tactics, it’s time for a website redesign. For example, by providing the following infographic, we are backlinking this resource from Downgraf about rethinking your website—increasing their rank on search and ultimately providing more publicity to their brand.
These two ideas to advertise your website are meant be simple, because they are both simple calls to action for you to start focusing on the most important member of your sales and marketing team, your website. If you are experiencing problems with your website, it’s time to rethink your website and opt in for a redesign. Need more insight on the specifics of a website redesign? Watch the video below:
Subscribe to our BLOG
Stay in touch & learn how to attract customers, become a thought leader, create effective marketing campaigns, & more.